Incrementality measurement helps marketers understand the effectiveness of paid campaigns by comparing differences in outcomes between an audience that saw the ad and a comparable audience that didn’t. This metric shows the real value driven by paid marketing, which ultimately helps the paid marketer decide on where to invest ad dollars — and justify a budget increase if they need more money to spend. The CEO of a company is naturally interested how much revenue the company produces in a given time. The CMO of a company should be equally interested in the following question: How much money did the company make thanks to paid marketing? You can answer this question with incrementality measurement.
Facebook Retargeting Ads: A Step-by-Step Guide
Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your ecommerce store and keep in touch with them until they’re ready to become your customers? That’s right – you use Facebook retargeting ads.
Early Adopter Marketing – How startups get their first users
The difference between unicorns and zombies Unicorns don’t leave growth up to chance. “Build it and they will come” is no option for them. Neither should it be for you. “Startups take off because the founders make them take off” (Paul Graham) [*] “Making a startup take off” happens in three steps: Create a product Achieve Product-Market Fit Scale growth
MIGUEL GONZÁLEZ | MARKETING 